How to do Keyword Research for SEO in Digital marketing course

How to do Keyword Research for SEO: A Beginner's Guidelines to SEO

We all know what happens when you type a search query into a google and you, get a list of search results that are relevant to your search term.Those results pages will appear as a result of search engine optimization (SEO).  

SEO is a method of optimizing your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.

Step by step, then, SEO is when:

1. You research keywords
2. Then select a particular keyword 
3. Use that keyword to write content
4. Which other people read and share on  Facebook, Twitter, and their own blogs and other social media sites.

Google shows web pages in their search results based on the authority and relevance of the page to enhance the user experience. How does it measure authority and relevance?

Google reconcile the relevance of your page by analyzing its content based on several factors, including where and how often you search certain words in that piece of content.

Google measures authorized by the number of links pointing to that page and how trustworthy those links are.

On the internet, links are like visitors, with a slight difference. The winner of the match is determined solely by the number of visitors, whereas your web page’s rank doesn’t depend so much on how many incoming links it has (quantity), but rather on the quality of those links. You and your marketing team need to understand this SEO.

the source from: https://goo.gl/hTseoc